About this project
This id package was created for American Forest Products. The client had requested that an eagle and the letters AFP be included in the design. Since the business primarily produced wood interior products, a tree element was also included in some designs. A sample id package was produced for each logo concept.
This project was developed in Adobe Illustrator. Presentation was created in Adobe Acrobat to email to the client for review.
This client was based in Baltimore, MD and was at different locations around the world during the concept process, so all reviews of concepts were done with PDF’s sent through email.