Sure-Wood Forest Products-Branding
Project Project Name
About this project
My first job when I started at Sure-Wood was to create a new company logo. Took 7 days to get final approval. The challenge with branding at Sure-Wood was that the company was owned by a woman and we wanted to reflect that in all the branding, but it still had to be masculine.
Skills involved
Most of the logo/branding projects used Adobe Photoshop, Illustrator and InDesign. I had a fairly limited color palette to pull from (green, purple, and creme). All the product photography and lifestyle images were taken by me.
Extra information
We did a lot of different promotions for the Home Depots stores around the nation including a nationwide flyer campaign.
Sure-Wood Forest Products-iAssist App
Project Sure-Wood Forest Products-iAssist App
About this project
iAssist is the first "App" I ever created for the iPod back in 2006. This was a project I inititiated as part of a re-purposing agenda I decided to pursue. I had created a very strong instructional piece for a instructional brochure that I wanted to distribute in a variety of formats. This instructional app showed a user the step-by-step process of retrofitting a wood baluster staircase with iron balusters.
Skills involved
This project was mainly done in Adobe Photoshop and Illustrator. The Quickstart guide was produced in InDesign and produced as a PDF with Acrobat for download distribution. I did all the product and how-to photography. I also designed the iAssist logo.
Extra information
As my first "app" and my first non-music use of an iPod, this was a exciting project. This project helped to set us apart from our competition since few people were doing iPod apps at that time.
Ventilex USA-Website
Project Ventilex USA – Website
About this project
Ventilex is a Dutch company that produces industrial dryers and sanitizers. I produced this site for their US division.
Skills involved
This site was produced in Adobe GoLive. Adobe Photoshop was used to design the site and produce all the graphic elements. I designed all the main images including background removal from product images and background graphics.
Extra information
This site is still active, though it has been modified from it’s original version.
Sure-Wood Forest Products-Website
Project Sure-Wood Forest Products-Website
About this project
The Sure-Wood website was created to be both a showcase for all the companies products as well as a tool to inform, educate, and instruct. This was a dynamic site set up so that it could one day be easily transformed to enable e-commerce .
Skills involved
Site was designed with Photoshop and Illustrator. Dreamweaver was used for programming the php for a MySQL database. Adobe Flash was used for some elements of the design. I did all the product photography for this site along with most of the lifestyle imagery.
Extra information
This site is no longer online. Sure-Wood was purchased in 2007 by a competitor.
Sure-Wood Forest Products – PTP Module
Project Sure-Wood Forest Products – PTP Module
About this project
This module was produced for the Sure-Wood Forest Products website to educate DIY’ers about the elements of an Post-to-Post staircase system. As users moved their cursor over the image of the staircase,products used inn the construction were highlighted and the product description and options appeared in the box on the right.
Skills involved
This module was created with Adobe Illustrator, Photoshop and Dreamweaver. The interaction was done with javascript rollover effects.
Extra information
I did all the product photography and profile drawings for this project.
Sure-Wood Forest Products-POP
Project Sure-Wood Forest Products-POP
About this project
Most of the Point-of-Purchase materials I produced for Sure-Wood was for The Home Depot store throughout the nation. This included bay signage, take-home instructional brochures, and a special order catalog vertical book system. These we all produced using a basic style guide from Home Depot which had to be adapted to our product line.
Skills involved
Design work was done with Adobe Photoshop and Illustrator. Publication was done using Adobe Indesign and Acrobat. I managed the press production of all print and signage materials with a number of print providers.
Extra information
All these materials went into use in most of The Home Depot stores across the nation.
Sure-Wood Forest Products – OTP Module
Project Sure-Wood Forest Products-OTP Module
About this project
This module was produced for the Sure-Wood Forest Products website to educate DIY’ers about the elements of an Over-the-Post staircase system. As users moved their cursor over the image of the staircase,products used inn the construction were highlighted and the product description and options appeared in the box on the right.
Skills involved
This module was created with Adobe Illustrator, Photoshop and Dreamweaver. The interaction was done with javascript rollover effects.
Extra information
I did all the product photography and profile drawings for this project.
Sure-Wood Forest Products – Catalogs
Project Sure-Wood Forest Products – Catalogs
About this project
Two Sure-Wood Forest Products Catalogs were produced. All the products had to be photographed, including lifestyle images of our products in home environments. During my time at Sure-Wood I was responsible for producing re-branded versions of our last catalog for The Home Depot, 84 Lumber, and a version in Spanish.
Skills involved
I did all the product and lifestyle photography. The catlogs we produced in Adobe InDesign. Image preparation was done in Adobe Photoshop. Design elements for the catalogs were done in Adobe Illustrator. I also did all the work with the printers from start to finish on every project.
Extra information
Our catalogs went into almost every Home Depot store in the country.
Sure-Wood Forest Products – Stairparts 101
Project Sure-Wood Forest Products – Stairparts 101
About this project
This interactive module was produced for Sure-Wood Forest Products website. The purpose was to educate DIY’ers on stair part products and their use.
Skills involved
This project relied heavily on Adobe Photoshop and Illustrator. The main section was built in Photoshop and then exported out into Dreamweaver. I did all the product photography used in this project as well as taking most of the beauty shots of our products in lifestyle settings.
Extra information
This piece was well received by our distributors since it helped to sell the product. It also helped to train our own employees at Sure-Wood about the products we manufactured and sold.
The Glendalia – Logo
Project The Glendalia – Logo
About this project
The Glendalia is a boutique hotel in Glendale, Ohio. The client had originally requested an Art Deco design, though later changed to an Art Nouveau style. I developed a few Art Deco logos, but the one Art Nouveau logo was approved immediately. Only colors were to be decided upon.The design was based on the look of a hanging sign that would identify the hotel from the street.
Skills involved
The concepts for this design were done in Adobe Illustrator. All of the Art Deco designs were done entirely in Illustrator. The final Art Nouveau design was started in Illustrator. To get the look of the flowers, I did watercolors and scanned them into the final design and composed the final look in Adobe Photoshop.
Extra information
This logo is currently the basis for all branding for The Glendalia.
