Sure-Wood Forest Products-Branding
Project Project Name
About this project
My first job when I started at Sure-Wood was to create a new company logo. Took 7 days to get final approval. The challenge with branding at Sure-Wood was that the company was owned by a woman and we wanted to reflect that in all the branding, but it still had to be masculine.
Skills involved
Most of the logo/branding projects used Adobe Photoshop, Illustrator and InDesign. I had a fairly limited color palette to pull from (green, purple, and creme). All the product photography and lifestyle images were taken by me.
Extra information
We did a lot of different promotions for the Home Depots stores around the nation including a nationwide flyer campaign.
Sure-Wood Forest Products-POP
Project Sure-Wood Forest Products-POP
About this project
Most of the Point-of-Purchase materials I produced for Sure-Wood was for The Home Depot store throughout the nation. This included bay signage, take-home instructional brochures, and a special order catalog vertical book system. These we all produced using a basic style guide from Home Depot which had to be adapted to our product line.
Skills involved
Design work was done with Adobe Photoshop and Illustrator. Publication was done using Adobe Indesign and Acrobat. I managed the press production of all print and signage materials with a number of print providers.
Extra information
All these materials went into use in most of The Home Depot stores across the nation.
Sure-Wood Forest Products – Catalogs
Project Sure-Wood Forest Products – Catalogs
About this project
Two Sure-Wood Forest Products Catalogs were produced. All the products had to be photographed, including lifestyle images of our products in home environments. During my time at Sure-Wood I was responsible for producing re-branded versions of our last catalog for The Home Depot, 84 Lumber, and a version in Spanish.
Skills involved
I did all the product and lifestyle photography. The catlogs we produced in Adobe InDesign. Image preparation was done in Adobe Photoshop. Design elements for the catalogs were done in Adobe Illustrator. I also did all the work with the printers from start to finish on every project.
Extra information
Our catalogs went into almost every Home Depot store in the country.
The Glendalia – Logo
Project The Glendalia – Logo
About this project
The Glendalia is a boutique hotel in Glendale, Ohio. The client had originally requested an Art Deco design, though later changed to an Art Nouveau style. I developed a few Art Deco logos, but the one Art Nouveau logo was approved immediately. Only colors were to be decided upon.The design was based on the look of a hanging sign that would identify the hotel from the street.
Skills involved
The concepts for this design were done in Adobe Illustrator. All of the Art Deco designs were done entirely in Illustrator. The final Art Nouveau design was started in Illustrator. To get the look of the flowers, I did watercolors and scanned them into the final design and composed the final look in Adobe Photoshop.
Extra information
This logo is currently the basis for all branding for The Glendalia.
American Forest Products – Logo
Project American Forest Products – Logo
About this project
This id package was created for American Forest Products. The client had requested that an eagle and the letters AFP be included in the design. Since the business primarily produced wood interior products, a tree element was also included in some designs. A sample id package was produced for each logo concept.
Skills involved
This project was developed in Adobe Illustrator. Presentation was created in Adobe Acrobat to email to the client for review.
Extra information
This client was based in Baltimore, MD and was at different locations around the world during the concept process, so all reviews of concepts were done with PDF’s sent through email.
Iron Horse Restaurant – Logo
Project Iron Horse Restaurant – Logo
About this project
The concept for this logo was to represent the new Art Deco decor of the newly reopened restaurant. One of the main elements used in the interior was copper, which featured prominently in the design of the logo.
Skills involved
This project was originally developed in Adobe Illustrator and copper sheeting was photographed and added to the final logo in Adobe Photoshop.
Extra information
This logo is used in advertising, print pieces, in the restuarant and on the website.
