Project: Sure-Wood Forest Products – Branding
My first job when I started at Sure-Wood was to create a new company logo. Took 7 days to get final approval. The challenge with branding at Sure-Wood was that the company was owned by a woman and we wanted to reflect that in all the branding, but it still had to be masculine.
Most of the logo/branding projects used Adobe Photoshop, Illustrator and InDesign. I had a fairly limited color palette to pull from (green, purple, and creme). All the product photography and lifestyle images were taken by me.
We did a lot of different promotions for the Home Depot stores around the nation including a nationwide flyer campaign.